COMMUNITY
Development
We partner with organizations, nonprofits, and municipalities to raise awareness and successfully execute community and economic development initiatives, bridging the gap for impactful results through strategic messaging, creative storytelling, and targeted outreach that drives engagement and lasting change.
From helping Northeast Community Fund, a leading social service organization, achieve its mission of giving back to the community, to creating The Compass, a website showcasing what makes Coles County unique, to working with the Illinois Amish Heritage Center to preserve and share Amish culture, we are dedicated to uplifting and empowering the communities around us.
FOSTERING
Community
OVER
Competition
BUILDING CONNECTIONS
With our help, community development is seamless. We amplify initiatives through strategic campaigns, expanding reach via social media, press, and digital platforms. Our expert positioning ensures clear messaging to attract stakeholders, funding, and resources. Through compelling storytelling and interactive content, we foster deeper connections, driving local participation and lasting community support.
STRATEGIC
MESSAGING
MEDIA
COVERAGE
STRONGER
ENGAGMENT
CASE STUDY INSIGHTS
CLIENT SYNOPSIS
Rural King has been a cornerstone of Coles County’s growth, driving both business success and job creation. However, their foundation’s website was overdue for a refresh to enhance its design, functionality, and content. Cass Concepts stepped in to deliver a modern, user-friendly platform that brings everything together in a cohesive, updated experience.
CHALLENGES
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Lacking a central online hub to highlight local attractions, events, and dining.
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Potential relocators find other regions more appealing due to better resources.
GOALS
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Create a comprehensive website that highlights all Coles County has to offer in one convenient place.
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Increase awareness of Coles County’s offerings while boosting community traffic and engagement.
RESULTS
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Developed an extensive website that not only highlights the key attractions, events, and resources within Coles County but also provides in-depth information on the county’s rich history, healthcare facilities, and education system
