
We Are
Storytellers
.

Let Us Tell Your
At Cass Concepts, we believe in the power of people-first storytelling, bold strategy, and community over competition.



Story.






- Richard H.
"Working with Cassie and the Cass Concepts team for event coverage was imperative. We needed professionals to capture the important moments at our fundraisers and events that help to tell the story of our mission."


Since 2005, we’ve partnered with businesses, nonprofits, and communities to help them grow with purpose, clarity, and creative confidence. We’re not just another marketing agency—we’re the team in your corner. The ones who listen first, ask the right questions, and dive deep into your business to uncover what makes you different. Then we take that and run—with branding, design, websites, social media, events, video, and everything in between.

OUR PARTNERSHIPS
Cassie Yoder, the dynamic and visionary owner of the firm, founded it two decades ago with a spark of passion and a bold mission: to champion community over competition. Her dedication has ignited incredible growth in central Illinois and beyond, fueling the success of small businesses.
As a sought-after business coach and keynote speaker, Cassie’s energy and expertise light up the room, inspiring others to collaborate, innovate, and thrive. Her leadership isn’t just about business—it’s about creating a buzz of shared success, creativity, and vibrant community spirit.

MEET
Cass
!
